ANSYS ADVANTAGE PROCESS COMPRESSION. VOLUME IX, ISSUE 3, 2015
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BETTER DESIGN IN LESS TIME
Many factors contribute to a product’s success — engineering innovation, product quality and the business model employed are all important. But in nearly every industry, time to market is among the most critical factors. Released at the right time, your product grabs market share and dominates the field. Miss the window of opportunity, whether as the innovation leader or rapid follower, and your product will struggle. Globally competitive markets, along with increasingly volatile consumer demands, drive companies to further reduce their time to market.
One of the greatest bottlenecks in the product development process is physical testing and verification. The old practice of developing a design, building a physical prototype, testing, redesigning, and then building a new prototype is no longer sustainable. This is especially true as product architectures become more complex by using mechanical, electrical and embedded software subsystems. Manufacturers need to know not only how individual subsystems will perform, but how the complete product will perform in the real world — long before physical verification.
Engineering simulation and virtual prototyping have reduced reliance on physical testing and pushed verification activities earlier in the design. Engineers using these tools assess designs more comprehensively and at a fraction of the time and cost. Simulation will never fully replace physical testing, but companies use it widely to reduce the number of physical prototypes and testing cycles at the component and subsystem levels, shaving months off development lead times.