ANSYS Advantage DYSON FAN. Volume IV, Issue 2, 2010
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Why Simulation-Based Innovation and Cost Savings Go Hand in Hand
Doing more with less in shorter time frames is the business norm these days. Financial pressures are huge for manufacturers to lower costs throughout the enterprise — including engineering and product development. On the other hand, smart companies know — or should know — that cost cutting alone in the short term won’t sustain them over the long haul. The key to long-term success is innovative products — ones that stand out from the crowd, take competitors by surprise, and ride the leading edge of rapidly evolving market trends.
What baffles many manufacturers is how they can accomplish both — cutting costs while managing to find the time and resources for developing innovative products that meet appropriate safety, reliability and quality standards. The solution is Simulation Driven Product Development. With this approach, engineers compare alternatives, refine designs, and optimize product performance quickly and economically with simulation models early in development, when concepts are just starting to take shape. Innovation occurs naturally in this type of free-flowing virtual world — not in spite of cost and time savings but because dramatic efficiencies give design teams the freedom they need to creatively explore new ideas and leverage their engineering skills, ingenuity and insight.
An excellent example of cost-effective innovation is in the cover story, “Bladeless is More,” in which engineers at Dyson relate how they developed the Dyson Air MultiplierTM — a unique bladeless fan.