ANSYS Advantage SPOTLIGHT ON HIGH TECH. Volume VIII, Issue 1, 2014
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DRIVING THE HIGH-TECH REVOLUTION
What’s the hottest new high-tech product today? By the time this issue of ANSYS Advantage is published, that answer will have changed multiple times. Such is the nature of today’s ultra-competitive global high-tech marketplace, in which every company seeks to introduce the next big innovation. More than ever, today’s high-tech product development teams are pressured to quickly assess thousands of possible designs and identify the single, optimal solution that will have consumers marking the new product launch date on their calendars
In their rush to innovate, high-tech companies cannot afford to make a single mistake. As they develop groundbreaking new products, they must actively seek out and address every potential cause of failure. In today’s hyper-connected world, it doesn’t take a product recall to ruin a brand’s reputation. Even poor user reviews and ratings, shared via social media, can undo years of sound brand management. “Fail early and fail fast” is the new mantra, as engineering teams seek to eliminate faulty designs and potential weaknesses at the earliest possible development stage.
Given the combination of innovation, speed and quality demanded in this industry, it’s no surprise that high-tech companies rely on simulation-driven product development. By designing and testing products in a risk-free, low-cost virtual environment, high-tech engineering teams can assess and discard dozens of ideas quickly, significantly compressing their design cycle. They can develop a complex product consisting of many systems, such as chip–package–board, in parallel, instead of optimizing one component at a time. They can consider multiple physics simultaneously, instead of conducting a series of single-physics studies.