ANSYS Advantage SPOTLIGHT ON ROBUST DESIGN AND PRODUCT INTEGRITY
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KEEPING YOUR PRODUCT PROMISE
In today’s hyper-competitive, hyper-connected business landscape, product integrity has never been more critical. As recent headlines attest, the financial cost of product failure can have a major impact on a company’s bottom line — eroding current profit margins and impacting future financials as potential warranty costs are built into the forecast. There are other long-term costs of product failures that may be less tangible but equally important. Today, thanks to the expansion of social media, a single dissatisfied customer can share his or her views with the world in seconds, via a single mouse click. Though harder to measure than warranty costs, negative product reviews can cause irrevocable damage to any manufacturer’s hard-won brand equity.
To make things even more challenging, product reliability is not the only imperative that engineering teams face today. With shorter and shorter product lifecycles — and an increased level of product customization — engineers are pressured to produce more designs, faster than ever. The rise of smart products, with their plethora of electronic components, has taken design complexity to a level we could not have imagined even a decade ago.
How can engineers hope to combine unprecedented design speed and sophistication with an unwavering commitment to product integrity? The answer lies not just in leveraging engineering simulation — but in applying simulation in a new way that considers a wide range of real-world operating conditions, including multiple physical effects, quickly and cost-effectively. Simulation can also consider the impact of material property variations and manufacturing tolerances that affect product life, production and cost. By using simulation to understand how products will actually perform under a broad spectrum of real scenarios, engineers can reduce design uncertainty and the risk of failure — leading to a much higher probability that product promises can be kept.