ANSYS, SPOTLIGHT ON THE BUSINESS VALUE OF ENGINEERING SIMULATION
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Who Will Survive?
Engineering simulation is an indispensable tool in efficient product development processes at a growing number of companies. Engineers use the technology early in the cycle to evaluate concepts, compare alternatives, identify problems and optimize designs. Upfront analysis avoids the slowdowns and expenses of late-stage problemsolving with frantic design fixes and trial-and-error testing. These are among the powerful capabilities that enable companies to reduce costs, shorten time to market, improve quality and create innovative designs.
The ramifications of such benefits can be tremendous in terms of top-line revenue growth and bottom-line savings, and the increased profitability that companies reap is the staggering business value of engineering simulation, which can provide the impetus for executive-level decisions to invest in the technology. This is the theme of this issue’s Spotlight section.
Coverage of this topic is especially timely, given the importance of this business value to companies around the world contending with continuing economic distress, financial uncertainty and volatile markets. Indeed, the competitive advantage provided by smart use of engineering simulation can be a deciding factor in determining which companies survive the current economic chaos. As the articles in this section show, there is no cookie-cutter approach to engineering simulation. Because of the wide range of corporate priorities and product portfolios, the ways in which technology is implemented and business values are obtained are unique for each company.