ANSYS Advantage BREAKTHROUGH ENERGY INNOVATION. Issue 3, 2016
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BREAKTHROUGH ENERGY INNOVATION:
SEIZING THE OPPORTUNITY
Historically, many companies focused on waste reduction, “green” product development, recycling and other environmental initiatives because they were required to. Sustainability became a corporate priority based on external drivers such as ever-tightening regulations, shareholders’ demand for lower operational costs, and customer concerns about the environmental footprint of the products they were buying.
But today sustainability has taken on a much larger, more strategic role in most businesses. According to McKinsey’s Global CEO Survey, executives today value sustainability because they view it as closely aligned with their company’s core goals, mission or values.
They recognize that sustainability can actually drive revenue growth. Energy is at the heart of corporate sustainability initiatives and, by its very nature, impacts all industry sectors. Much attention continues to be focused on how energy-efficiently products are manufactured — as well as how energy-efficiently they perform in the field. Traditional questions such as “How can we make energy-related innovation?” As competition increases and consumers become more demanding, it’s increasingly clear that “more of the same” is not enough to drive increased revenues. Incremental product improvements will fall short in meeting both external market needs and internal business goals